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Privacy Policy

We have the utmost respect for your privacy and will not trade, sell or exchange your personal information with anyone. We only share your information with third parties we have contracted with to provide your services on your behalf, as described below under “With whom we share the information.”

When it comes to collection and use of personal information, our guiding questions are:

  1. Will having this information help us better serve this individual?
  2. Do we have permission to use the information in this way?
  3. Is this use of the information required in order to fulfill the expectations of the individual?

Information we collect about you


If you choose to subscribe to our newsletter or post a review, comment or questions, you must supply us with your email address. As stated above, we will not sell, rent or publish your email address to anyone other than third parties we have contracted with to provide your services on your behalf, as described below under “With whom we share the information.”

Should you choose to register for our newsletter, or to post comments and/or reviews, the registration account you set up will allow you to control whether you want to continue to receive our newsletter and/or other marketing collateral we may produce from time to time.

At the bottom of all system-generated newsletters and marketing communication, you will have the option to unsubscribe from our mailing list.

Browsing the site

When you visit our website, we collect information about your session (e.g. session length, pages visited, files downloaded) based on either the IP address of your computer (if you are not a registered user), or your unique user identifier (if you are a registered user). Our website uses cookies to facilitate this tracking. For an excellent description of cookies and how they work see Wikipedia on cookies.

This information is stored in log files maintained by our website host.. Log data is used in aggregate to analyze how people use our website.

Commenting on a blog post or other content

You are welcome and encouraged to comment on our blog, the . You do not need to register to do this, you only need to supply your name, your comment, and your email address should we need to follow up with you regarding your comment. Only the name you supply and your comment will be displayed on the site to the public. This information is stored by the host of our website.

Submitting a news item or article content

We encourage readers of to submit news items of interest. In this process we ask for your name, email address (in case we need to follow up with you), and information regarding the news item. If our editor chooses to include your news item, you will be acknowledged by name on the website.

Forwarding an item to a friend

Throughout our websites and email newsletters, we offer the option for you to forward items to a friend. In this process we use an online form collect your name, email address, an optional comment from you, and the email address of your friend. This information is used to deliver the item to your friend, but is not stored by us; the email address(es) that you provide to use this feature will only be used to send the requested item.

Participating in a survey, contest, or special offer

Every once in awhile, The eBike Store will host optional surveys, contests, and special offers, each of which may ask you for additional information about your experience, opinion, or demographics. This information is maintained on a secure server accessible only by staff.

How we use the information

Aggregate information

Our goal is to work together with you to create a healthier world. Therefore, the majority of the information we collect, from website tracking to survey responses, has to do with what your interests are and how you use (or would like to use) our work. We analyze this data in aggregate and in segments and use this information in order to provide better research, content, design, organization, and delivery of our work to you.

Email addresses

If you are a registered user, your email address is your unique identifier, or username.

If you are subscribed to our newsletter, we will use information you’ve provided to deliver and tailor them for you. We may also send you by email occasional invitations to surveys, appeals for funds, and administrative or other notices regarding the website, its contents, and your registration.

When you submit questions or comments to an eBike Store staff member by email (via a link on the website, e.g.), we will use your email address to respond directly to you.

Except as explained in this policy, The eBike Store does not send unsolicited e-mail.

With whom we share the information

We may share aggregate information about our audience (e.g. demographics, interests, website usage) with donors, partners, website users or other interested parties. Please note that this is not personal information, only general summaries of the activities and interests of our audience.

Third party service providers

We will not share individually-identifying personal information about you with third parties without your permission, with the exception of service providers or other organizations we contract with to fulfill services on our behalf (e.g. delivering email or mail, executing credit card transactions), or under the circumstances described in Compliance with Legal Requirements below.

Compliance with Legal Requirements

We may disclose personal information if we are required to by law, or we believe that such action is necessary to (a) comply with the law or with legal process, (b) protect and defend our rights and property, (c) protect against misuse or unauthorized use of eBike Store’s or eBike Store’s work, or (d) protect the personal safety or property of our users or the public. As such, if you attempt to pose as someone else, we may disclose information about you or your actions as part of an investigation into any harm done by your actions.


When we transfer and receive certain types of sensitive information, such as financial information, we redirect visitors to a secure outside vendor’s server. To prevent unauthorized access, maintain data accuracy, and ensure the appropriate use of information, we have put in place physical, electronic, and managerial procedures to protect the information we collect online.

Business Transitions

If The eBike Store were to merge with or acquire another entity, or sell a portion of its assets, some information regarding customers, subscribers, registered website users, and/or website visitors may be transferred.

How you can manage the use of your information

On your registration profile, you can update or correct inaccuracies in your registration information, subscribe or unsubscribe from e-newsletters, and change your password.

The eBike Store maintains other information, especially about donors, that is not accessible on the website. Upon request we will provide you with access to information that we maintain about you, including financial information, transaction information (e.g., dates on which customers or donors made purchases, amounts, and types of purchases), or contact information (e.g., name, address, phone number). If you need this information corrected or updated, please call, email, or write us at the contacts provided above.

If you feel that this site is not following its stated privacy policy, you may contact us at the above addresses or phone number, the DMA’s Committee on Ethical Business Practices at , state or local chapters of the Better Business Bureau, the state or local consumer protection office, or the Federal Trade Commission by phone at (202) FTC-HELP [(202) 382-4357] or electronically by using the FTC Complaint Assistant.


We do not currently partner with or have special relationships with any ad server companies.

However, The eBike Store, Inc. reserves the right to partner with ad server companies and is not responsible for the content or the privacy policies of websites to which it links.

From time to time, we may use website visitor information for new, unanticipated uses not previously disclosed in our privacy notice. If our information practices change at some time in the future we will post the policy changes to our website to notify you of these changes. If you are concerned about how your information is used, you should check back at our website periodically.